AN internationally recognised expert in the use of search engines in tourism will speak at the University of Wollongong's Marketing Innovation Research Centre tomorrow.

FAIRFAX Media is hoping to snare a slice of the burgeoning internet search market by acting as a middleman between the search engine companies and small advertisers. The new company, Advantate, will target companies not big enough to have staff or advertising agencies to organise advertising deals with search engines.

My daughter started writing research papers at the same time the search engine AltaVista became available in the mid-1990s. When she started using search engines for research, I talked to her about the way the internet had changed certainty about authority.

Wikipedia founder Jimmy Wales is putting in place the building blocks for a community-developed web service to compete with search engines such as Google and Yahoo!.

Q: I have made a simple website to promote my business. How can I let search engines know about it so people can find it?